Marbel

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One of the countries leading wooden toy suppliers approached me to re-design their company brochure.
We wanted the brochure to reflect the toys by using bold colours and simple layouts.

 

Part of the brief was to make the toys easier to understand from the retail point of view. As each toy has its own unique selling point we came up with a simple graphical solution which gave clear guidlines to what each toy does, whether it made musical sounds or stacked in a certain way.

 

We also came up with a new strapline 'for the children in all of us' as 9 times out of ten if you left an adult one of these toys they will pick it up and play with it.

 

The brochure has gone down very well with the client and the retail outlets.

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